Chupa Chupa
Apr 10, 09:12 AM
Something is rotten in the state of Denmark, and it ain't the whole fact that Apple pushed aside every professional vid company just to announce their product. It's that they never have announced pro-level products at/alongside professional trade shows prior to this. CES is one thing, but I don't ever recall Apple ever placing any presence at/during NAB or AES (the latter of which they would present something related to the Logic Pro) before.
You need to consult a doctor ASAP because your memory isn't so good. It's only been a few years since Apple pulled out of NAB. Prior to that Apple use to announce products alongside NAB all the time. In fact the very first version of FCP was announced at Supermeet.
Since then:
NAB '01: DVD SP 1.5
NAB '02, '03: new versions of FCP
NAB '05, 06, 07, 09: new versions of FCS
Anyone else call BS on that whole article?
Huh? Did you see the video. This is a legit NAB discussion panel. But I see where you are coming from b/c it's completely unlike Apple to go off on a new paradigm. I mean Apple would be the last company to shock customers and the industry by ditching the floppy drive at the peak of it's existence. And it would never just completely rewrite a popular consumer program like iMovie. Or take the lead on a new connector like Thunderbolt. Never, because we all know Apple is a company that follows other's lead. :rolleyes:
I since there will be a lot of the usually howling when this new FCP is previewed. It looks like Apple is taking video editing in a completely new direction, hence the sentimental journey back to the place where FCP was first launched. Based on the video Apple is jettisoning old media (TV, Movie) editing for new media (web). The latter market is bigger and it also fits in better with Apple's new consumer-leaning sales model.
Personally I'm excited to see what Tues brings.
Although a new FCP is great news, I'm wondering if the new Motion is going to be equally exciting. It's about time it stepped up and challenged After Effects.
I suspect Apple did a re-think of the entire suite and the Motion graphics will not only give AE a run for it's money but that Motion will be better integrated into FCP.
You need to consult a doctor ASAP because your memory isn't so good. It's only been a few years since Apple pulled out of NAB. Prior to that Apple use to announce products alongside NAB all the time. In fact the very first version of FCP was announced at Supermeet.
Since then:
NAB '01: DVD SP 1.5
NAB '02, '03: new versions of FCP
NAB '05, 06, 07, 09: new versions of FCS
Anyone else call BS on that whole article?
Huh? Did you see the video. This is a legit NAB discussion panel. But I see where you are coming from b/c it's completely unlike Apple to go off on a new paradigm. I mean Apple would be the last company to shock customers and the industry by ditching the floppy drive at the peak of it's existence. And it would never just completely rewrite a popular consumer program like iMovie. Or take the lead on a new connector like Thunderbolt. Never, because we all know Apple is a company that follows other's lead. :rolleyes:
I since there will be a lot of the usually howling when this new FCP is previewed. It looks like Apple is taking video editing in a completely new direction, hence the sentimental journey back to the place where FCP was first launched. Based on the video Apple is jettisoning old media (TV, Movie) editing for new media (web). The latter market is bigger and it also fits in better with Apple's new consumer-leaning sales model.
Personally I'm excited to see what Tues brings.
Although a new FCP is great news, I'm wondering if the new Motion is going to be equally exciting. It's about time it stepped up and challenged After Effects.
I suspect Apple did a re-think of the entire suite and the Motion graphics will not only give AE a run for it's money but that Motion will be better integrated into FCP.
NAG
Apr 27, 08:50 AM
And here I thought that data wasn't sent to Apple? At least they encrypted it so that you can't tell what actually is sent.
Edit:
But really, they are doing the right thing by truncating the size, removing it from files being backuped, and encrypting the file.
Correct me if I'm wrong, but I thought the wasn't sent argument was short for wasn't sent to Apple to track you personally. You're always sending out some sort of location data whether it be your IP or the wifi data. This was announced as a feature back when they first showed of location tracking on the iPhone (so you can't say it was secret). I guess the assumption was that people would remember context of what was said before. The context was that we knew about the anonymous wifi data and people were claiming location database on the phone was being used by Apple to track people personally (the 3rd party local access as a reasonable concern although a bit unlikely). I guess we should have been more explicit in and hoped people try to understand context instead of only becoming irrationally angry at the words "location". Oh well.
Oh, and I like how people are claiming the non-encryption was said by Apple to be a bug and then acting incredulous. Yeah, that tends to happen when you make something up. The only thing that was a bug was the cache not getting culled over time or deleted completely when location services is off. Encryption is a new feature (that arguably should have been there to start) and the file being backed up was probably an oversight. I have no idea how Apple handles their audits but they should probably look into it since they messed up here and only addressed it after we got yet another "-gate" in the media. (Do they even have a fence at this point or is it just a bunch of gates? Maybe they should make a "-gate" for that.) Informing people is, of course, good. However hysterics and hyperbole don't really do a very good job of that.
Edit:
But really, they are doing the right thing by truncating the size, removing it from files being backuped, and encrypting the file.
Correct me if I'm wrong, but I thought the wasn't sent argument was short for wasn't sent to Apple to track you personally. You're always sending out some sort of location data whether it be your IP or the wifi data. This was announced as a feature back when they first showed of location tracking on the iPhone (so you can't say it was secret). I guess the assumption was that people would remember context of what was said before. The context was that we knew about the anonymous wifi data and people were claiming location database on the phone was being used by Apple to track people personally (the 3rd party local access as a reasonable concern although a bit unlikely). I guess we should have been more explicit in and hoped people try to understand context instead of only becoming irrationally angry at the words "location". Oh well.
Oh, and I like how people are claiming the non-encryption was said by Apple to be a bug and then acting incredulous. Yeah, that tends to happen when you make something up. The only thing that was a bug was the cache not getting culled over time or deleted completely when location services is off. Encryption is a new feature (that arguably should have been there to start) and the file being backed up was probably an oversight. I have no idea how Apple handles their audits but they should probably look into it since they messed up here and only addressed it after we got yet another "-gate" in the media. (Do they even have a fence at this point or is it just a bunch of gates? Maybe they should make a "-gate" for that.) Informing people is, of course, good. However hysterics and hyperbole don't really do a very good job of that.
ergle2
Sep 13, 03:02 PM
You totally missed my point. Even if an application uses only one thread at all times, that application is still a separate process from all of the other processes you have running. At any given time you'll have at least 30 something processes, even when no user-land applications are running. OS X will spread out those processes to try to utilize all the cores as much as possible.
In reality, there are probably not too many non-Apple applications which routinely use 8 threads or more. In the near future I expect all applications to use at least 2-3 threads, even the most simple ones.
Sure, but all those background processes take next to no time to execute -- the extra latency of having more processors will probably slow things down far more than you gain from having up to 8 of those 30 be able to run at any one time.
I'm not saying there's no need for 8 cores -- markets such as databases, media production, rendering, etc. can already make use of that kind of power.
Regular desktops, not so much.
Many simple apps are already mutithreadedto some dgree, but it's to make them non-blocking rather than to spread processor load. If you look at Windows, you'll find a very high number of threads in even just a media player, but some of it's just there to repaint the GUI etc.
In reality, there are probably not too many non-Apple applications which routinely use 8 threads or more. In the near future I expect all applications to use at least 2-3 threads, even the most simple ones.
Sure, but all those background processes take next to no time to execute -- the extra latency of having more processors will probably slow things down far more than you gain from having up to 8 of those 30 be able to run at any one time.
I'm not saying there's no need for 8 cores -- markets such as databases, media production, rendering, etc. can already make use of that kind of power.
Regular desktops, not so much.
Many simple apps are already mutithreadedto some dgree, but it's to make them non-blocking rather than to spread processor load. If you look at Windows, you'll find a very high number of threads in even just a media player, but some of it's just there to repaint the GUI etc.
eggstone
Nov 28, 07:38 PM
It seems that Universal shouldn't get benefit at every iPod sold, and the idea is just as ridiculus as they are asking each CD-player and casette player sold for money. However, big companies are always greedy. Apple does this too, for example, they charge a fee for every iPod accessary! Although cosumers do not pay this fee directly, they add up to the price we pay!
colinbm
Apr 27, 08:27 AM
For those of you saying you found it cool, download any of the various geotagging apps and run that. You can then plot your location on a map and get the accuracy of GPS too.
prady16
Aug 26, 04:13 PM
Yippee.....
Definitely buying a MBP asap.....not gonna wait for santa rosa!
Definitely buying a MBP asap.....not gonna wait for santa rosa!
Man9z0r
Apr 5, 05:01 PM
I hope this to be true. I have been wanting to get this software!
New to video and have heard a lot of good things. :eek:
New to video and have heard a lot of good things. :eek:
wpotere
Apr 27, 01:49 PM
Oh you're right, that is completely applicable and single-handedly discredits the foundation of the American government. Instead of government, let's all gather around and talk about our feelings.
Sarcasm ^
Nah, instead we can all stand around and look at a birth certificate! :rolleyes:
Sarcasm ^
Nah, instead we can all stand around and look at a birth certificate! :rolleyes:
fraserdrew
Aug 6, 04:12 PM
Vista is also 6 months out, prob more. This is no different then when Apple released 10.0. There WAS a reason 10.1 was free to 10.0 users. Microsoft will get this cleaned up over the 18+ months it takes Apple to come out with 10.6. Leopard has to go the distance and I two have been using Vista inhouse since early Alpha's for internal app testing. Its come a long way. It still has a long way to go still but the core IS there. MS simply needs to bug fix the heck out of it. Which will happen within 2-4 months of release with SP1 and then SP2 another 6 months after that.
I'm not a long time apple user, and don't know about the classic to OS X transition, but i do know that 2 service packs and bug fixes every month did nothing to XP, hence my move to OS X. So, ok i assumed that this will be the same case with vista, but considering the fact that (i think) concept viruses have already been written, and that microsoft really are up against the clock; i think that for at least the first year vista will be hellish.
After that, ok, maybe things will change, but it seems to me that this isn't the biggest upgrade ever (i'm an end user, and mainly use PC's for web-browsing and school work, so i haven't seen any major good things in vista) and microsoft have struggled to get it out. (sorry kinda off topic)
I'm not a long time apple user, and don't know about the classic to OS X transition, but i do know that 2 service packs and bug fixes every month did nothing to XP, hence my move to OS X. So, ok i assumed that this will be the same case with vista, but considering the fact that (i think) concept viruses have already been written, and that microsoft really are up against the clock; i think that for at least the first year vista will be hellish.
After that, ok, maybe things will change, but it seems to me that this isn't the biggest upgrade ever (i'm an end user, and mainly use PC's for web-browsing and school work, so i haven't seen any major good things in vista) and microsoft have struggled to get it out. (sorry kinda off topic)
Oflife
Apr 8, 06:31 AM
Retailers create am impression of demand (as do the vendors sometimes, in particular Nintendo who mastered the art of 'selling out' of gear prior to Christmas) when they had plenty in the warehouse. Retailers also pretend to be low on stock too, so you buy an item because you were told "Ah, the system is showing just one left."
As we say in the UK, "Utter bollocks!"
:mad:
As we say in the UK, "Utter bollocks!"
:mad:
*LTD*
Apr 27, 09:44 AM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_2 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Mobile/8H7)
It's nice that this month's "Apple-gate" story will start to die. I can't wait to see what the media generates next month in the "Apple-gate" saga.
Antennagate
Locationgate
C'mon, Apple competitors, think up your next outrage.
Who cares about all this overblown nonsense. I just want my damn iPad 2. Those bloody things sell out as soon as anyone gets any amount of stock.
It's nice that this month's "Apple-gate" story will start to die. I can't wait to see what the media generates next month in the "Apple-gate" saga.
Antennagate
Locationgate
C'mon, Apple competitors, think up your next outrage.
Who cares about all this overblown nonsense. I just want my damn iPad 2. Those bloody things sell out as soon as anyone gets any amount of stock.
NinjaHERO
Apr 25, 02:43 PM
Yet another reason for us to look at the "Loser Pays" legal system. Maybe it will stop some of this silliness.
mdriftmeyer
Apr 25, 03:56 PM
Except secured
How does an encrypted db aide your sense of security when the information is about publicly listed cell towers [FCC registered], and ends up at Google which profiles your activities for trends which then allows them to resell this information through their AdSense service and more?
How did your sense of security become violated when the Telcos have historically sold your contact information to third parties who flood your mail box with junk mail and get you on lists w/o your consent? Does it send you through the roof that your liberties are being violated?
Do you scream at Safeway, Albertsons, Starbucks and every other business that profiles your buying habits that it pushes you to file a class action lawsuit?
I think not.
This and all subsequent lawsuits will be thrown out. Apple is in compliance with the FCC rules and regulations set by Congress.
If you notice, Congress has been conspicuously absent since sending off a letter to Steven P. Jobs.
The only people pushing this story are blogs and journalists [HuffingtonPost, WSJ, etc] because it gets them massive click through results.
People are crying about a location service doing what it's designed to do, yet they acted as if RFID tags that WalMart wanted to deploy, a few years back, was no big deal.
One of the obvious reasons Apple sees no reason to encrypt the db is it's one extra process to decrypt/encrypt each time a new tower cell is logged to the phone as it keeps probing for the best signal, shortest path to that signal solution, across a spread spectrum.
But then again, I forget that 99% of all consumers are Physicists, Engineers, Mathematicians, Doctors, and we produce children with Ph.D's ala Wesley Crusher dealing with Particle Physics at the tender age of 15 so commonly that the thought of an unintelligent human has long since become a relic to the evolution of the species.
While everyone screams about tracking they conveniently ignore the IP address that keeps them tracked using their own computer(s).
How does an encrypted db aide your sense of security when the information is about publicly listed cell towers [FCC registered], and ends up at Google which profiles your activities for trends which then allows them to resell this information through their AdSense service and more?
How did your sense of security become violated when the Telcos have historically sold your contact information to third parties who flood your mail box with junk mail and get you on lists w/o your consent? Does it send you through the roof that your liberties are being violated?
Do you scream at Safeway, Albertsons, Starbucks and every other business that profiles your buying habits that it pushes you to file a class action lawsuit?
I think not.
This and all subsequent lawsuits will be thrown out. Apple is in compliance with the FCC rules and regulations set by Congress.
If you notice, Congress has been conspicuously absent since sending off a letter to Steven P. Jobs.
The only people pushing this story are blogs and journalists [HuffingtonPost, WSJ, etc] because it gets them massive click through results.
People are crying about a location service doing what it's designed to do, yet they acted as if RFID tags that WalMart wanted to deploy, a few years back, was no big deal.
One of the obvious reasons Apple sees no reason to encrypt the db is it's one extra process to decrypt/encrypt each time a new tower cell is logged to the phone as it keeps probing for the best signal, shortest path to that signal solution, across a spread spectrum.
But then again, I forget that 99% of all consumers are Physicists, Engineers, Mathematicians, Doctors, and we produce children with Ph.D's ala Wesley Crusher dealing with Particle Physics at the tender age of 15 so commonly that the thought of an unintelligent human has long since become a relic to the evolution of the species.
While everyone screams about tracking they conveniently ignore the IP address that keeps them tracked using their own computer(s).
nilk
Apr 6, 03:07 PM
For a programmer dealing with Terminal, Xcode, Netbeans, Eclipse, etc (not graphic intensive softwares), would this macbook air be a better deal than the 13/15" Macbook pro?
Anyone?
The main thing keeping me from wanting a MBA for software development is the 4GB RAM limit. If you're not running any virtual machines you'd probably do just fine with 4GB, but as soon as you need to run a Windows VM things will get painful (especially if you're running Visual Studio in it).
If could get a MBA with 8GB of RAM and Thunderbolt I would get it instead of a MBP for my next machine, at least if the MBP stays the way it is (16GB of RAM option on a MBP would change things for me; I'll take all the RAM I can get).
Edit: One minor thing to note is that the 13" MBA has the 13" MBP beat on screen resolution. That's completely silly considering the MBP updates came well after the MBA updates.
Anyone?
The main thing keeping me from wanting a MBA for software development is the 4GB RAM limit. If you're not running any virtual machines you'd probably do just fine with 4GB, but as soon as you need to run a Windows VM things will get painful (especially if you're running Visual Studio in it).
If could get a MBA with 8GB of RAM and Thunderbolt I would get it instead of a MBP for my next machine, at least if the MBP stays the way it is (16GB of RAM option on a MBP would change things for me; I'll take all the RAM I can get).
Edit: One minor thing to note is that the 13" MBA has the 13" MBP beat on screen resolution. That's completely silly considering the MBP updates came well after the MBA updates.
sebseb81
Apr 6, 10:30 AM
Maybe I'm just being optimistic but there have been a lot of models of the MBA in the refurb section of the Apple store online recently, and they've been there rather consistently (as has the regular old MB). Maybe both MBA and MB will be updated sooner than we think? June certainly sounds reasonable for the MBA, and the MB is due even sooner, I would imagine.
skunk
Mar 3, 11:57 AM
Many people ignore the difference between homosexuality and homosexual acts. Many Christians insist that homosexuality is immoral. But homosexuality is a property, not an action. Nor is it a sin of omission. Homosexuality the property is morally indifferent. Homosexual acts are, I think, immoral. An action can be immoral, even if someone doesn't deserve any blame for doing it.On the other hand, people can live without morality, which is prescribed by outside influences, and live ethically, which is according to one's own lights.
I mentioned the Catholic Church's homosexual-abuse because skunk seems to think my opinions about sexual morality are feelings, not beliefs that are either true or false. Even psychotherapists I've talked with have agreed that feelings are neither truths nor falsehoods. Feelings are neither of those, but there are truths about feelings and there are falsehoods about them. If I only feel that homosexual acts are immoral, should some government outlaw feeling that way?Why would any government - how could any government - legislate your feelings? You can feel what you like, just do not dress up your personal feelings as "truths" which others should acquiesce in.
In another sense of the phrase "absolute truth," a truth is absolute when it's true whether anyone believes it or not. Even if I'm mistaken when I believe that homosexual sex is gravely immoral, it's still true that either they're moral or not moral.You may think they are "immoral", but your "morality" is yours, not anyone else's.
Some moral relativists even insist that if you believe that homosexual acts are morally acceptable, and I believe they're immoral, then we're both right. A moral relativist might say the same about the morality or immorality of gay-bashing. But someone is right when he thinks that gay-bashing is morally right, should a court punish him for gay-bashing someone?What do you think?
I mentioned the Catholic Church's homosexual-abuse because skunk seems to think my opinions about sexual morality are feelings, not beliefs that are either true or false. Even psychotherapists I've talked with have agreed that feelings are neither truths nor falsehoods. Feelings are neither of those, but there are truths about feelings and there are falsehoods about them. If I only feel that homosexual acts are immoral, should some government outlaw feeling that way?Why would any government - how could any government - legislate your feelings? You can feel what you like, just do not dress up your personal feelings as "truths" which others should acquiesce in.
In another sense of the phrase "absolute truth," a truth is absolute when it's true whether anyone believes it or not. Even if I'm mistaken when I believe that homosexual sex is gravely immoral, it's still true that either they're moral or not moral.You may think they are "immoral", but your "morality" is yours, not anyone else's.
Some moral relativists even insist that if you believe that homosexual acts are morally acceptable, and I believe they're immoral, then we're both right. A moral relativist might say the same about the morality or immorality of gay-bashing. But someone is right when he thinks that gay-bashing is morally right, should a court punish him for gay-bashing someone?What do you think?
Mr. Retrofire
Apr 6, 07:07 AM
I doubt Apple will ship a new version of FCP before they ship lion, there are simply no real video editor APIs in Snow Leopard that are capable of 64 bit, QT Kit is a joke.
HOWEVER, according to the developer page for Lion there will be a brand new A/V API in Lion that will be 64 bit and FCP will most likely be written in that.
I guess they could back port the entire API to Snow Leopard, but I wouldn't count on it.
The functions inside FCP do not need the OS support. Apple can install private frameworks, and they do it already, for their own applications. So i think they will support SL.
AV Foundation brings back QT7-features to QTX. Apple uses AV Foundation in the new QTX-player of Lion.
HOWEVER, according to the developer page for Lion there will be a brand new A/V API in Lion that will be 64 bit and FCP will most likely be written in that.
I guess they could back port the entire API to Snow Leopard, but I wouldn't count on it.
The functions inside FCP do not need the OS support. Apple can install private frameworks, and they do it already, for their own applications. So i think they will support SL.
AV Foundation brings back QT7-features to QTX. Apple uses AV Foundation in the new QTX-player of Lion.
ezekielrage_99
Aug 27, 12:53 AM
PowerBook G5 next tuesday?
Now that has been replaced with Core 2 Dup next Monday ;)
Now that has been replaced with Core 2 Dup next Monday ;)
DocNo
Apr 11, 10:00 AM
I'm sure they will still be shipping since they support the current Final Cut Studio 3 reeaallllyyy well. Lets face it the thing thats coming out will not support the old Plug-ins or workflows and will not be the replacement for FCP that everyone was expecting.
I find this line of "reasoning" fascinating.
If Apple was really intent of "throwing the baby out with the bathwater" and totally re-defining the way FCP works then why, pray tell, are they bothering to (presumably) announce the new FCP to industry and film editing heavyweights?
That seems rather daft - if Apple is no longer catering to them, why announce to them?
How can Apple simultaneously be a marketing genius (it is the only reason people buy iPods, iPhones and iPads after all!) and stupid enough to target people they are getting ready to diss?
I'll have the popcorn ready for tomorrow as well as my running shoes so I can sidestep all the backpedaling that will be happening :rolleyes:
I find this line of "reasoning" fascinating.
If Apple was really intent of "throwing the baby out with the bathwater" and totally re-defining the way FCP works then why, pray tell, are they bothering to (presumably) announce the new FCP to industry and film editing heavyweights?
That seems rather daft - if Apple is no longer catering to them, why announce to them?
How can Apple simultaneously be a marketing genius (it is the only reason people buy iPods, iPhones and iPads after all!) and stupid enough to target people they are getting ready to diss?
I'll have the popcorn ready for tomorrow as well as my running shoes so I can sidestep all the backpedaling that will be happening :rolleyes:
leekohler
Apr 27, 10:35 AM
Oh for fraks sake (http://thecaucus.blogs.nytimes.com/2011/04/27/obamas-long-form-birth-certificate-released/?hp)
On one hand I think releasing the full certificate should not have happened as the dumb ass in the quote above is trying to take credit for forcing the release and only stupid, crazy, and racist people were asking birther questions. And now they all look sane and can claim sanity.
But, now that this long form certificate is out the President can say "Here is what you wanted and now can we move on with business" and if the birthers still question the certificate the President can show, point and claim that it was settled long ago.
The birthers won't be satisfied. They're mentally ill people who believe what they believe and no amount of evidence will convince them otherwise.
On one hand I think releasing the full certificate should not have happened as the dumb ass in the quote above is trying to take credit for forcing the release and only stupid, crazy, and racist people were asking birther questions. And now they all look sane and can claim sanity.
But, now that this long form certificate is out the President can say "Here is what you wanted and now can we move on with business" and if the birthers still question the certificate the President can show, point and claim that it was settled long ago.
The birthers won't be satisfied. They're mentally ill people who believe what they believe and no amount of evidence will convince them otherwise.
triceretops
Apr 27, 08:59 AM
I wonder if this is why I can no longer get more than a days charge on my iPhone 4 with minimal use since it seems like it's an always on thing.
If you are having battery issues and you have Apple Care on the phone, you can take it to a store and have them replace the battery.
If you are having battery issues and you have Apple Care on the phone, you can take it to a store and have them replace the battery.
JAT
Mar 22, 06:34 PM
To whom do they outsource?
I'm genuinely curious since they've been advertising related jobs lately.
Thanks for any links or other info!
It runs Android. Pretty sure that's what he meant. So, Google, Android developers, Android marketplace.
I'm genuinely curious since they've been advertising related jobs lately.
Thanks for any links or other info!
It runs Android. Pretty sure that's what he meant. So, Google, Android developers, Android marketplace.
CdnBook
Apr 11, 09:15 AM
Apple will release faster unicorns tomorrow, duh
tk421
Apr 5, 06:10 PM
Really? And yet, it seems to be good enough for the top directors in the industry.... some of the recent Academy nominated films were all edited on Final Cut, including the Cohen Brothers' "True Grit", and "Winter's Bone". Also, David Fincher and Francis Ford Coppola used FCP on their last films... these are all people that have access and can afford cutting their films on AVID and yet, they recently choose Final Cut Pro... so why do people even question it? :rolleyes:
It's good enough for a few top directors in the industry, but not very many. They are the exception, not the rule.
Final Cut needs better media management, and also Avid-like support for multiple editors on a single project. I like Final Cut a lot, but Avid has some clear advantages for a feature film. Here's hoping this next version has some big new features!
It's good enough for a few top directors in the industry, but not very many. They are the exception, not the rule.
Final Cut needs better media management, and also Avid-like support for multiple editors on a single project. I like Final Cut a lot, but Avid has some clear advantages for a feature film. Here's hoping this next version has some big new features!